JORSEK

Casey Jordan and Patrick Bosek, cont.

Jordan actually began his entrepreneurial career with a different internet start up. That taught him some skills with putting a business together, but he credits a large portion of their current success to the experience with the Development Lab. “If I had known about the student business incubator during my last project,” says Jordan, “we’d be in a much better position now.”

In addition to using the facilities at the Student Business Development Lab, Jorsek also worked with an undergraduate team from Dr. Neil Hair’s Internet Marketing class. That team completed an in-depth study to analyze potential marketing techniques and compiled a lot of helpful information for the company. Also, Jordan says that “having MBA students and other graduates around at the Development Lab has been very helpful; people are good at answering business development questions for a techie.”

Because of its connections through RIT, Jorsek paired up with Jim Hunt, an alumnus mentor. Mr. Hunt sits on the Board of Directors for 15 technology companies and he’s created and grown several mid-sized companies. “He and Dr. DeMartino have been invaluable in getting our business up and running,” says Jordan.

“Ultimately,” Jordan affirms, “there are a multitude of resources available and people are extremely helpful. The resources are here at RIT; you just need the initiative to make use of them.”