Temporary Ink Sanity

And she's banking on the idea that diehard fans at sports arenas and stadiums around the country - who express their team loyalty with painted faces and bodies - will buy into her business idea. Molaire is using the resources of the Albert J. Simone Center for Innovation and Entrepreneurship to conduct market research and focus groups to test the viability of Temporary Ink Sanity, a company specializing in body art. "The center's faculty is insightful, and they use their own experiences to guide and advise me on developing a company. It's aplace where you're free to develop an idea or a business plan, and conduct the research necessary to see if your business concept is viable," Molaire explains.